Become a Real 50+ Franchise Partner

Real 50+

Exercise done right for over 50s
When it comes to health and fitness, why is it that the over 50s population gets so overlooked? The assumption is that anyone over 50 is either incapable or disinterested in working on anything other than rehabilitation after injuries or surgeries. Here at Real 50+, we know that couldn’t be further from the truth.

Every day we work with our incredible members in the Real 50+ Family – all 50 years old or over – on their strength, endurance and flexibility… and do you know what? They make the best clients. No one listens to advice more, tries harder or is more grateful for your support than the loyal, inspirational, cheeky humans we have walking through our doors. We want over 50’s across the entire country to feel as energised, empowered and supported as they do in our health clubs, but we can’t do it alone!

Leading the way for over 50s

HUR Fitness Equipment, with over 30 years of innovation, offers a simple and safe exercise solution for members. Using smooth air technology, it seamlessly adapts to users' natural muscle movements, ensuring effective and safe workouts. Members can effortlessly start their exercise by tapping their HUR card, with the equipment automatically adjusting settings as they progress, making it easy and motivating.

Will you be joining our mission?

Are you the owner of the next Real 50+ Branch?

With an ever-growing 50+ population, we have the opportunity to make a positive impact on the lives of nearly 9 million Australians who deserve to live with as much freedom as possible for as long as possible. While that’s our key focus, it doesn’t mean we can’t enjoy making a profit as we do what we do best. With an extremely high member retention rate, and a following that consider themselves family, we know what we’ve built is a win-win for our members and owners, and we’re ready to grow The Real Family Tree…

Why partner with Real 50+

Proven profitable business model

Ongoing support and specialty-specific training

Comprehensive training for all staff, and easy-to-follow manuals, templates and SOPs

Ongoing IT support and maintenance

Customised Search Engine Optimised Location Page

Comprehensive, strategic marketing support

Access to our signature supplier network


Hear from our members

Are you ready?

Own a branch on the Real 50+ Family Tree and thrive in your own successful fitness operation.
To obtain a copy of our franchise prospectus, discuss opportunities, or/and submit your interest in joining the Real 50+ community, fill in the contact form below:

Contact Us

get in touch
Mon – Thu: 6am – 8pm
Fri: 6am – 7pm
Sat: 7am – 2pm
Sun: Closed
1/354 South Rd,
Hampton East VIC
(03) 9078 9191